When we first started I Heart Yakima, one of our main goals was to create a short film – a high-quality short film – that showcased our valley in the way that only those of us who truly appreciate and love our town know is possible. Why a film? First of all, the portrayal of our city on the Internet leaves much to be desired. We want to change the e-conversation. Second, each of us have experiences of varying degrees in media and the arts, and we know the power imagery – and especially video – has to change perceptions and open minds.
We knew that if we showcased Yakima, the people, the businesses, and the beauty of our city as we see it, we could pave the way to positive conversations and new perspectives on our town. It's a big job, and we know this is just the starting point.
So, where to begin? That part wasn't difficult. From the beginning, we knew we wanted to work with Jimmy Marble. Jimmy is a Yakima native, West Valley grad (2004), and incredibly talented filmmaker and photographer.
For those of you on Instagram, Jimmy has 33,000 followers. You read that right. So when Jimmy agreed, we did a little jig of joy.
Jimmy's vision matched ours completely: fun, accessible, lively and positive. Jimmy then recruited his team. Sage Price – the "star" of our little movie – is also a Yakima native and Eisenhower grad (2003).
Both Jimmy and Sage live and work in Los Angeles, where they met our videographer Kelly Moore, and our production assistant Andrew Meredith.
Next, it was time to capture quintessential Yakima. After a wine-filled brainstorming session, we had our list of favorite locations, eager volunteers, desired "cameos", and voila! Yakima stepped up, as we knew it would.
Franklin Park, chock-full of kiddos? Check.
Bale Breaker Brewery, with a surprise guest of honor? Check.
Tacos at a favorite Taco Bus in the city? Check.
And those are just a few of our incredible locations. The weather: perfect. The "extras": talented and patient. Even the music is going to be local: Jimmy secured the talents of Ben Sellon's (Eisenhower Class of 2003) to compose the score. The finished product: just head to our Kickstarter, get a sneak peek, give us a little donation, and you will soon see!
Until then, here are a few more photos to pique your interest. We can't wait to share this with you, and for you to share it, and for your friends to share it, and for friends of your friends to share it….you get the picture. Enjoy!